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You’ll find me weekly on the Created Woman Podcast
where we talk about all things women in the ministry and marketplace talk about
ALL THE TIME! We wrestle through questions, ideas and have lots of laughs.




Where it all began!

In 2010, I Launched Created Woman Foundation which started out as a blog with friends. Today, we are a full blown leadership ministry for women in the marketplace and reach thousands of women a year online and in person.

From membership, resources to conferences, our mission is to equip and empower women to be who they are created to be, inside and out.

It’s truly been one of the coolest things I’ve ever been a part of and God continues to launch dreams in all of us so that we can make a Kingdom Impact.



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CW Collective

Before ministry, there was fashion! Fashion has always been a big part of my life even as a little girl. Finally after earning my degree in fashion, I moved to Austin, Texas, and began working as a retail manager at a high-end department store with the hopes of working my way to NYC to fulfill my dreams. 

But soon, God began to reveal that He had a different plan; one that I didn’t quite understand at the time.  He totally took me out of fashion and thrust me into full time Ministry working at my church in Austin, Texas.   

That’s when God showed me that my love for fashion, was really about helping women from the inside - out. It’s where my faith meets fashion!


About Heather

Heather Frierson is the visionary, founder, influencer, and leader of Created Woman (C.W.) Foundation. The C.W. Foundation is a nonprofit organization that equips and empowers women as leaders in faith, family, business, and communities. This thriving organization has served over 6K women from diverse backgrounds, ethnicities, life stages, and origins during the past fourteen years. Heather first envisioned Created Women to encourage, influence, and coach women in their faith and career walks in concert with her passion for fashion and creating beauty from the inside out. 

From humble beginnings as an online blog/magazine to the membership-based online/offline community it is today, C.W. is inventing new ways to reach and support women. A few of those ideas include monthly “Gather Her” events hosting over 2K women annually, an “Interactive Women’s Leadership Conference” by C.W.,  featuring speaking panels, 25-speed mentors, and more. C.W. also supports women by creating and hosting annual faith and fashion show events featuring speakers, fashion shows, and vendors. 

Other C.W. resources for supporting women over the years include an online video course with corresponding online coursework. The purpose of the 6-week video course program is to assist women in gaining clarity of purpose for making a positive impact spiritually, financially, and relationally through intense Bible study. In addition, Heather co-authored “Becoming: The Dreamer Launchers Study Guide to Launching God-Sized Dreams.” The book has a companion 5-week study guide based on six principles: to become the woman God intended her to be, to ignite purpose with passion, and to create a life of meaningful endurance to leave an imprint on future generations.

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My Passion is to Help Women Pursue Purpose

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My Passion is to Help Women Pursue Purpose |